February 2014
Five years ago, the Bear Valley Unified School District was the first in its region to seize an opportunity presented by the MSRC to fund compressed natural gas (CNG) school bus technology. As a result, the district now provides its students with cleaner buses that significantly reduce pollution and emissions and improve the health and air quality of the region. Located in the Big Bear area, Bear Valley USD embarked on a two-year demonstration project with the MSRC in 2008 to test how CNG-fueled school buses would operate in a colder climate and a higher altitude environment
The MSRC recently took to the airwaves (and the internet) with an innovative and aggressively marketed Rideshare Thursday campaign that reached millions of people who live, work and commute throughout the South Coast Air District. To date, the campaign has generated more than 264 million impressions– meaning the number of times the message was seen or heard across the target audience of commuters throughout the campaign. Fraser Communications, the firm which developed and directed the campaign for the MSRC, understands how important repeated exposure to a message is toward creating lasting change.
The City of Riverside partnered with the cities of Corona and Moreno Valley and Riverside County to improve the quality of life for Inland Empire residents by coordinating and synchronizing traffic signals along several major arterials to keep traffic moving. Fewer starts and stops means less congestion and less idling, which helps improve air quality, while helping drivers save time and money. Drivers using these improved corridors will save between seven to ten minutes in their daily commute. Shorter commutes, less stop-and-go driving, and less fuel use also will also mean less wear and tear on vehicles
