Contractor implemented a small employer outreach program to inform them of alternative transportation modes. Over 7,000 packets were distributed, most of which were printed in Spanish. The results were positive. Employers shared the information with employees, answered questionaires, and mailed in reponse cards. By introducing alternative transportation modes to employees who might not have been aware of the possibilities available, ridership on mass transit increased.
18750.00
Huntington Park was the primary beneficiary. When a driver becomes a commuter, the community from which the trip originates and the areas along the travel route benefit as vehicular traffic is reduced. This study did not identify the origins of the increased mass transit ridership.
Emission reduction depended upon the number of persons making the transition from vehicles to mass transit. The actual reductions were not calculated because of the unknown number of persons shifting to mass transit over an extended period of time and no data was collected on the points of origin for the transit travelers.
Copy of the outreach packet (printed in English). The majority of packets distributed within the City were printed in Spanish.